Bottega Veneta draws its identity from those attributes as a luxury brand that specializes in hand-made products. As a company, it began in 1966 in Italy, Vicenza with a special focus on leather Apparel and accessories and they are famed for their intrecciato woven identification. In this article, you will find out all about the history of Bottega Veneta as well as the different factors which led it to become one of the most prestigious fashion houses.

The Early Years

In 1966 Bottega Veneta was founded by Michele Taddei and Renzo Zengiaro. Initially, the brand was also centered around the production of leather goods linking quality with the concept of craftsmanship. The founders adopted the intrecciato technique of weaving the strips of leather to produce a strong and flexible material. This weave was soon established as a symbol of identification with Bottega Veneta, and to date it forms part of the brand identity of the company.

The philosophy of the brand which is ‘when your own initials are enough,’ signifies that it is an emblem of luxury. In contrast to the majority of other luxury brands which HRN heavily use logos, whereas Bottega Veneta was quite the opposite with the notion: the product as a means of communication attracted a buyer who is a lover of discreet luxury and only the best quality.

The 1980s and 1990s

After the brand was bought by Gucci group, it produced other line of products such as formal and casual wear, bags, shoes as well as pocket accessories. The brand thereby persisted in its upward trajectory becoming increasingly associated with celebrities and wardrobers who sought simplicity and refined elegance. However, the company declined and struggled financially in the late 1990s and therefore it called for a revival of the company.

The Tomas Maier Era

In 2001, Tomas Maier of Swiss nationality was nominated Creative Director; this new designation will be the change for BV. Increasingly, Maier returned to the basic brand concept of excellent workmanship and Materion spoke of the intrecciato weave and a streamlined style. Maier checked its steady decline and put Bottega Veneta back onto the map of world’s most esteemed luxury goods manufacturers.

Maier also widened the product portfolio by opening such segments as jewelries and furniture for the brand. They understood his focus on the classics and the quality of the products hence putting Bottega Veneta in the right place in the fashion market.

The Daniel Lee Era

In 2018, Daniel Lee was appointed the Creative Director making it a new beginning for Bottega Veneta. Another of Lee’s distinct innovations in designs includes the Pouch bag and the Cassette bag that has reinvented the brand in spirit of contemporary designs without deviating from the company’s strength in artistry. These include, Bottega Veneta has been greatly benefited through his work and he has come up with new set of followers.

Conclusion

The history of Bottega Veneta proves that precision, creativity and elegant style are key factors to success. The company has its beginnings in 1966 and has grown to become a world-class luxury brand with modern consumers’ needs in mind. Whether it concerns a natural appreciation of the intrecciato weave or admiration for the newest fashion designs, Bottega Veneta provides a sense of exclusivity that can hardly be found in the sphere of fashion and designer wear.