True legends never actually die they become icons; the name Saint Laurent has all its bells ring in these tenets of luxury, innovation, and timeless style. The house of YSL was established during the year 1961 by the deem Yves Saint Laurent and Pierre Bergé the later partner. That’s why the label with rich history and the clear-cut desire to redefine the meaning of fashion and propel the industry forward belongs to Saint Laurent.
The Early Years
Yves Saint Laurent is recognized as one of the most talented persons in the sphere of fashion. He studied architecture and art before majoring in fashion design where he worked for a short period at Christian Dior before becoming the head designer. Yves Saint Laurent and Pierre Bergé quit given fashion empire Dior in 1961 and hence initiated the new fashion house, Saint Laurent. The maiden collection that was released to the market in 1962 received a lot of acceptance in the market and consumed Saint Laurent as one of the leading brands in fashion.
One of the most astonishing achievements of Saint Laurent to the world of fashion was the creation of the women’s tuxedo or as it is known “Le Smoking” in 1966. This completely revolutionized the look of the car and also made it possible to turn the car into a symbol of women’s liberation. The tuxedo is one of the main creations by Saint Laurent and it embraces can still be considered popular today.
The Rive Gauche Revolution
In 1966, Saint Laurent introduced a new label called “Rive Gauche”, by being the first ever prêt-à-porter collection of a haute couture fashion house. This made fashion more approachable and allowed the regular consumer to be able to obtain clothing that was of a level of quality and stature of a designer label. Rive Gauche line was regarded as provocative and asserting the spirit of the 1960’s and 1970’s youth fashion. All of this ranged from safari jackets to peasant blouses all of which had the unique stamp of Saint Laurent.
The Legacy Continues
The brand was through quite a lot of changes after Yves Saint Laurent retired in 2002 following the sale of his company. With its new creative directors like Tom Ford, Stefano Pilati as well as Hedi Slimane, the brand was able to stay relevant season after season. During Slimane’s tenure, the brand decided to remove the first name ‘Yves’ from its name and became closer to a modern rock and roll image.
Today, it is headed by Anthony Vaccarello who is maintaining the origins of Saint Laurent but at the same time offering his spin. Vaccarello’s designs are often characterised by the use of strong graphic shapes, opulent fabrics and the author’s focus on the specificity of cut.
Iconic Pieces
In its turn, fashion house Saint Laurent also produce a great number of classics that are still cherished in the world of clothing. They are the Sac de Jour, the Kate bag and let us not forget the ever famous Le Smoking tuxedo. Every one of them reflects the company’s mission statement, which is creativity, richness and simplicity.
Conclusion
Today it is possible to speak about Saint Laurent as about the brand with the history of more than six decades. From remarkable innovative concepts to its continued experience the brand remains a force to reckon in the fashion field. The timeless profiles of the classics mixed with contemporary vision makes everyone to find some or the other design that they find alluring. Check out Crossbody handbag to know more about the legendary designs of Saint Laurent and become a proprietor of some fabulous fashion accessories.
