A name like Prada is now identified with luxury, innovation, and style; it has actually been in the business for quite some time, to be precise since 1913. The company was established in 1978 by Mario Prada in Milan, Italy but it initially started as a Company that sold leather goods and luggage. Since its inception, Prada has blossomed into one of the leading avant-garde luxury brands which focuses on innovation and high-quality production.

During the early ages of Prada’s development, it began offering beautiful leather accessories, and it was patronised by the European nobility as well as the Italian royalty. From the very beginning of the brand, Mario Prada has demonstrated the trademark’s focus on quality and new ideas, trial and improvement, and the constant search for the best quality furs and accessories their customers need.

The management of the company changed for the better in the late 1970 when the granddaughter of Mario, Miuccia Prada took up the mantle of the company. During her reign as chief executive, Prada made a new direction in the company’s product range and started making ready-to-wear clothes, shoes, and accessories. That is why Miuccia’s vision for the brand was to combine the existing traditions of Marina Rinaldi with the future drawing inspirations from both the past and present while embracing and anticipating the future.

Among the most important innovations of the postwar period, one may name nylon used in Prada’s dresses by Miuccia. The very first nylon backpack produced by Prada emerged in 1984 after which it was considered trend setting. Thus it was revolutionary that a purveyor of luxury goods chose to use nylon, a most practical and functional material, for a handbag and that too in the fifties; subsequent collections of Prada have mainly consisted of bags and accessories that have been more about novelty and innovation than about following classical definitions of elegance and class.

In the beginning of 1990s and during 2000s Prada was consistently introducing new ideas in the area of fashion and at the same time, these ideas becoming more and more profitable. Next, high purity of form by lines and colors – none of them sharp and distinct, but soft, subdued – became key to the brand’s image. It was embraced by the customers who were in the search of a new experience apart from the bling and logo trend dominating the market then.

Today Prada continues to operate as one of the fashion industry leaders that successfully gauged its clients’ preference and was able to successfully influence the trends. It is worth to note that the given brand goes beyond limited offering of apparels and accessories and has forays in the realms of fragrances, eyewear and architecture too. Nevertheless, even today, it is Miuccia Prada who is the creative director of the company, thus preserving its original outlook and introducing newcomers to their ambitious ideas, which let Prada stay afloat in a modern world of constant evolution.

Conclusion

Learn about the past and the modern concepts of the Prada and visit crossbody handbag to see a great assortment of Prada things, which you can purchase being convinced that your things would turn into timeless masterpieces.