Ultimate characteristic, identified on the Gucci Flora Motif is the necessity to mention that it is one of the most famous and popular designs that were ever created in the framework of the Gucci fashion house. This floral design was initiated in the 1960s and brought to prominence due to its flashy and detailed work, which is representative of the virtue of this company, which is beauty, craftsmanship and luxury.
After this, the origin of Flora motif is elaborated by the author.
Gucci Flora Motif’s history dates back to 1966 where Princess Grace of Monaco visited the Gucci store in Milan. On this ground, Rodolfo Gucci who is one of the founders of the brand desired to offer something precious to her. He pays money to artist Santiago Vittorio Accornero to designed a special scarf for her. This led to the creation of the Flora Motif; a floral pattern that incorporated a total of forty-three types of flowers, plants and insects and was produced in multiple colors.
This beautiful motif was first constructed on a silk scarf which was given to Princess Grace. It was such a success that it found a way into the company’s permanent collections worn on handbags, clothing, accessories and home products.
It is a symbol of elegance and femininity Such is the case with a good gown.
Flora has always been more than just the design element – it’s beauty, feminity, and plants. The flowers depicted by this motif look extremely detailed, and each piece with such a design is an artwork in its own right The Flora Motif has been modified and adapted in many ways throughout the years, but it has remained to be charming throughout the changes.
Revival and Modern Interpretations
The Flora Motif is now revamped and reintroduced to the public attention by Gucci’s Creative Director, Alessandro Michele. The version of Flora Motif that Michele introduced consists of the elements of the present day, for example, he used bright, today’s colors, and superimposed the floral pattern on sketches with GG logos.
This particular emblem has also been used in partnership with separate artists and designers, thus adding into the idea that Flora Motif represents an essential element of Gucci trademark.
