Daniel Lee’s first collection for Burberry inaugurates a new chapter for the great fashion house of the Great Britain. Lee is alongside famous for his work at Bottega Veneta; he is now charged with the task of giving Burberry a new innovative outlook while retaining the brand’s history and adding a new flavor to it.

Reimagining Tradition

In his first collection, the designer proves that he is very good at using traditional elements of Burberry’s identity while adding contemporary twists. Traditional wear such as the trench coat is reinvented with bright colors, other fabrics, and different styles. I still remember Lee’s interpretation of the check pattern of Burberry which was audacious, large, bright, and yet elegant.

Focus on Sustainability

Sustainability is something that is positioned at the core of Daniel Lee’s first collection with Burberry. Lee has embraced use of the environment-friendly materials as well as embraced environmentally friendly production methods whilst showering the brand with luxury. This action makes Burberry relevant to the newest trend and needs for sustainability in the fashion industry which points to Burberry as a luxury brand and an innovator.

Bold New Accessories

To say that accessories in Burberry’s first line with the creative director Daniel Lee are daring is an understatement. Some of Lee’s main apparel accessories include; Large bags that have the check pattern that has been modified and attractive shoes. These are not accessories that complement an outfit, they are the very components of a new image of Burberry.

Conclusion

This is the moment that defined again Daniel Lee’s promise to revolutionize and modernize the fashion of Burberry. Lee has also had a great rethinking of luxury products balancing traditional and sophisticated manufacturing with a contemporary and eco-friendly materialistic approach that Burberry has become one of the most progressive brands of the XXI century. For anyone who wants to see the direction in which fashion photography is going, a trip to his collection is a MUST!